The Importance of Strategy
What is Strategy?
Strategy is from the Greek stratēgia, which has to do with the art of troop leadership, the office of general, command and generalship. The art of generalship included several skills such as tactics, siegecraft, logistics, etc. The term comes from the 6th century C.E. East Roman terminology.[i]
In the modern Western translation (18th Century) a strategy is a comprehensive way to pursue ends and is a high level plan to achieve one or more goals under conditions of uncertainty.
Military and Business?
Using the military roots of strategy is helpful in creating business related strategy. Good strategy turns the tide, places the edge in our court, and overwhelmingly produces competitive advantage.
Good strategy requires a vision of the future’s horizon – how it is taking shape and what possibilities are coming. As Wayne Gretzky said:
I skate to where the puck is gonna be, not where it has been.